Create a functional, lightweight space in the sales area. To provide a more "intimate" area at the fitting rooms.
decision
The concept is based on 2 fundamental aspects of a woman's inner world:
- Purity, tranquility and innocence
- Passion, intimacy and emotionality
PROJECT DETAILS
The area of the trading floor is a clean, bright space that allows you to focus on goods without distracting noises. The bright space doesn't burden the visual perception and calms clients subconsciously.
The fitting room takes the client into a more intimate and subdued area. The accent color is red as a symbol of sexuality, passion, and love. Soft textures and soft light contrast with clean and bright areas, moving from the shopping area to the fitting rooms. Visitors can look at themselves in a bright "clean zone" in the fitting rooms, as well as in an intimate, subdued atmosphere in the waiting area.
